Why SEO Matters

Posted on April 5, 2012 by Sarah Morrow

First off, what the heck is SEO? SEO stands for Search Engine Optimization, but believe me, there is more to it than just optimization. SEO is the process of getting traffic from “free” or “organic” listings on search engines through optimizing various elements of your website. Why does this matter?

Let’s crunch some numbers,

95% of traffic comes from the first page of search results
8.7% of traffic comes from the second page of search results
1.7% of traffic comes from page three onwards

Those are some pretty impressive statistics (source). Where does your website rank?

People look to search engines like Google, Bing and Yahoo to find products, services, and local businesses. If your website isn’t optimized for the keywords your potential clients are searching for, they WILL go somewhere else.

SEO is not just about optimizing your website once and being done with it. SEO is a constant, ongoing process of tracking, monitoring and making adjustments. Keywords and keyword phrases that people are using to find your business are constantly changing. Frequent monitoring of how and where people are finding your website is incredibly important to help maintain or increase your position within the search results.

What SEO will NOT do, is give you a front page listing overnight, and any business who claims to be able to do this is “too good to be true,” and likely a scam. SEO takes time and patience, but the effort is worth the reward in the long run.

Interested in what we can do to help you rank highly in search engines for specific keywords? Give us a shout!



This entry was filed under Blog, Website Development